Under Armor just signed a deal worth up to $150 million dollars to buy the app MapMyFitness. Under Armor is aiming for for the $2.5 million dollar wearable technology market. It is expected that the market for wearable technology is expected to triple by $8 million by 2018. The CEO of Kevin Plank plans to launch a digital hub that will serve for the measurement and analyst needs of athletes. A fitness tool by Under Armor can do more than measure heart rates and steps taken. It will impress all technology buffs as well as fitness buffs.
http://www.youtube.com/watch?v=mGIxBH64-ps
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